Selena Gomez is Launching a Beauty Line

After scoring countless fashion deals (currently working with Puma and Coach), Selena Gomez, 27 year old “Wolves” singer is ready to launch into the beauty world. Reports had it that she filed a trademark for “Selena Gomez” with the U.S. Patent and Trademark Office on July 11 which was a week and a half before her 27th birthday.

The trademark was reportedly filed under her production company, July Moon Productions.

So what will her beauty line entail?

Even though the music star is yet to make an announcement herself, it looks like her beauty brand will feature an array of products, which might include “fragrances, cosmetics, hair care preparations, essential oils, skin care preparations, body care preparations” and so much more.

Selena owning a beauty line is no surprise, considering the fact that she’s been sporting more audacious makeup looks in recent months.

The soon-to-be beauty specialist made her own makeup at 2019 Cannes Film Festival. the film festival for the first time, she donned dramatic looks that certainly made a grand entrance. She played up her lips with bold colors, rocked mesmerizing shadows and wore exaggerated cat-eyes to name a few. Of course, her go-to makeup artist, Hung Vanngo, was to thank for her beauty looks.

With many celebrities tapping into the beauty world, it will be fun to see what Selena brings to the market. Anticipating the kind of products Selena creates for her upcoming line, we hope they’ll coincide with her recent looks. It is most likely she comes out with shimmer shadows, colorful lipsticks shades, a cheek palette and more.

Back in 2011, the Texas native celebrity released an eponymous fragrance, asking her fans to help her create the perfume’s scent by choosing the ingredients. This her latest venture will mark her return to the beauty space.

We can bet that Selenators and beauty lovers alike are all waiting with a bated breath for Gomez’s cosmetics line.