African Talent to be showcased by Farfetch Partners and The Folklore

Farfetch, a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world has teamed up with a curated online fashion store that sells African labels to introduce 10 new designers from across Africa and the diaspora to its roster of brands.  The aim of the partnership is to increase the number of Black-owned fashion labels available to buy on Farfetch.

The luxury e-commerce platform has teamed up with a curated online fashion store that sells African labels to introduce 10 new designers from across Africa and the diaspora to its roster of brands.  The aim of the partnership is to increase the number of Black-owned fashion labels available to buy on Farfetch.

The Folklore was founded in 2018 as a multi-brand e-tailer and wholesale showroom, distributing exclusive pieces from African labels. The company is based in New York City, but much of the fashion and homeware sold on the site is made by locals across South Africa, Nigeria, Ghana, Morocco and Cote D’Ivoire.

Thanks to the new partnership, labels like Orange Culture, Tokyo James, William Okpo, EDAS and Third Crown are now available to buy on Farfetch. The Folklore will add new brands to the luxury e-tailer’s platform each season, alongside commissioned photo content and fashion films from African designers.

olucapri

Editor in Chief

Adekunle Olumide Ralphie is the CEO of Olucapri International Limited and Editor in Chief at Vogue Inspire Magazine. Fav quote: The world feels pretty small when you know what's going on all around you... Read more I am on all social medias with the handle @olucapri

 

World’s Trendiest Magazine

FOLLOW US ON

Vogue Inspire Magazine - World's Trendiest Magazine